Email Marketing is using email to distribute your marketing messages. It is the advertisement of a product, service, or brand. It can be used to improve the relationship between a business and its customers or to gain new customers.

Businesses must either pay a fee to an email broker, use a subscription service, or rely on referrals from existing customers to gain the email addresses of potential customers. Often, many companies use a combination of these methods.

Most businesses build a list with an aim to grow visitors/readers’ loyalty, making sales and increasing brand exposure.

Email marketing can come in different forms as shown below:

1. Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
2. Sending emails designed to encourage customer loyalty and enhance the customer relationship
3. Placing your marketing messages or advertisements in emails sent by other people

Why is Email Marketing So Popular?

Email marketing is so popular because:

1. sending email is much cheaper than most other forms of communication
2. email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
3. email marketing has proven very successful for those who do it right